ILSA Jessup campaigns

White & Case is the sponsor of the Jessup Cup—Philip C. Jessup International Law Moot Court Competition. It is the world’s largest moot court competition, with thousands of law students from around the world presenting oral and written arguments in a fictitious dispute between two countries in front of the International Court of Justice.

There are two objectives every year: create an exciting campaign that brings the case to life for the students and judges and promote registration for the competition.

Campaign posters are displayed across hundreds of law schools around the world, and become the jumping off point for the branding and social media campaign as well as the theme of the entire event.

Hundreds of teams, and thousands of students from more than a hundred countries participate in each Jessup, and over the years the campaigns have won multiple Graphis, HOW in-house, and GD USA awards.

Client: International Law Students Association

See the different campaigns below.