Summary
10+ years as a creative leader and multidisciplinary designer
Fostering culture of empathy, growth and belonging
Promoting accessibility, as well as human-centered innovation and excellence in craft and client service
Experience
White & Case, LLP
Design Manager 2022 – Present | Design Lead 2019 – 2022 | Senior Designer 2015 – 2018
Brand Development, Concept Development & Creative Strategy
Oversaw redesign of sections of the website to optimize user experience and ADA compliance. Integrated visual and interaction best practices to improve experiences related to our offerings. Result: increased engagement with our Thought Leadership publications and Our People sections of the website.
Led creative direction for multiple global campaigns. Worked with agency partner to launch a multichannel recruiting campaign, extended with the in-house team. Result: increased number and quality of applicants in key markets.
Transformed the approach to digital projects by conducting user testing. Insights were translated into actionable project plans to deliver solutions rooted in data and testing.
Improved generation of ideas and strategic solutions by leading cross-functional teams in alternative methods of problem solving: idea sprints, appreciative inquiries, prototyping and associative thinking.
Leadership, Team Development & Management
Inspired innovative thinking of creative professionals with an emphasis on conceptually strategic work. Mentored and coached designers to help them grow and achieve professional goals.
Elevated the role of creativity in business by aligning design to business objectives—shifting creative influence beyond execution and towards meaningful outcomes.
Provided creative direction to agency partners on projects requiring specialization such as user interviews, programming, special event production.
Envisioned and helped built strategic and executional, global, in-house creative team. Fostered culture of innovation and collaboration by including internal clients in the creative process.
S&P Global
Consultant Designer/Art Director 2014 – 2015
In collaboration with Futurebrand, rebranded S&P Capital IQ. Scope includes identity, brand guidelines, website, brochures and environmental graphics.
Independently launched several digital, multichannel campaigns.
Anna Demchick Design, creative start-up
Art Director 2012 – 2014
Created branding of Love Shack Fancy. Worked with photographers, retouchers, animators and developers to develop identity, website, look books, signage and social media.
Designed and produced book and ad campaign for the Victoria & Albert Museum in London for the exhibition Barbara Nessim: An Artful Life.
External IT, tech start-up
Associate Design Director 2012 – 2014
Created and oversaw development of innovative cloud file manager app, while developing brand guidelines, campaigns, infographics and company newsletter. Rebranded the sister company OS33 including identity, guidelines, campaigns, and trade show graphics for External IT and OS33.
Leadership and Creative Skills
Design Management, Employee Development, Mentorship/Coaching, Strategic Planning
Brand Guidelines, Digital Transformation, Product development, Design Innovation, Advertising,
Creative Direction, Communication Design, Corporate Brand Identity, Concept Development, Campaign Development, Design Thinking, UX/UI/Digital Design, Visual/Graphic Design, Print/Brochure/Book Design
Education
White & Case Milestone Leadership Program 2024, 2020
Figma Bootcamp, Noble Desktop for White & Case, 2024
Psychology of UX, Growth Design, 2022
Managing the Unmanageable, American Management Association, 2022
Managing Hybrid Teams, American Management Association, 2021
UX Bootcamp, Noble Desktop, 2016
Integrated Advertising, School of Visual Arts, Continuing Ed, 2014
BA, Graphic Design and Advertising, School of Visual, Arts, 2011
Awards
Graphis: Platinum, Gold, Silver, Merit
Communication Arts: shortlist
High Flyers: Best Graduate Recruitment Website
HOW In-house, GD USA, Communicator, Lürzer’s Archive